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The Beginners Guide to Linkedin
LinkedIn is the third most popular network in terms of unique monthly visitors and with 467 million users, you might be missing out if you’re not using it. It is the largest network in the world for business professionals. Here are some tips that can help you get the most out of your LinkedIn profile.
Creating a full profile.
When creating your profile, it is essential that you include details about your past employment, education and any other points of interest. You don’t have to share everything about your past employment, but a brief description for each job is a starting point. Think of your LinkedIn profile as an online CV, you want to make the very best impression to any people viewing your profile. Using a professional photo for your profile is key as you will be using LinkedIn primarily to connect with other professionals, after all LinkedIn profiles with photos get 21 times more profile views than those without. You will also want to use an appropriate header photo to maximize the effectiveness of your profile.
Start off by connecting with people you know well or work with, so you can get used to how connections work. Don’t be afraid to make connections with other users you don’t know personally, LinkedIn is not as personal as Facebook or Twitter so people are much more likely to connect with you if you have something in common (e.g. similar job or interests). Remember to keep the content on your profile professional, that doesn’t mean it has to be boring, but LinkedIn is not the place to be posting funny cat videos.
Creating and joining groups.
LinkedIn has a useful group feature that allows you to create conversations and share content with thousands of others. To find groups that might be of interest to you, go to the search bar and type in some keywords that are relevant, such as ‘digital marketing’ if you’re a digital marketer, or ‘retail management’ if you’re interested in retail.
It’s better to be in groups that have a small following but is regularly active with postings, as this means you’re more likely to get your posts seen. The issue with groups with 100,000+ members is that your posts in the group will quickly vanish in the feed as they are replaced by newer posts by other members.
Finding jobs and posting jobs.
LinkedIn has a jobs page where you can find jobs that might be relevant to you (Linkedin uses your employment history to suggest jobs that you might be interested in). You can also use LinkedIn to post job listings, by using your own profile to advertise vacancies or you can post job listings in groups to attract more candidates
LinkedIn can be a great networking tool if you use it effectively and keep your profile updated with regular posts. If you would like any further advice on setting up your own LinkedIn profile, please contact me at firstname.lastname@example.org