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Your Business Potential Achieved

A Day in the Life of a Digital Marketing Apprentice at Obsidian Offices.

Let me introduce myself, I am Jake Bagby, Obsidian Offices Digital Marketing Apprentice. I've been at Obsidian for just over a month now and I have been learning all about the Business Center and all of our clients. My role is to manage and create content for our social media profiles, create content for Obsidian's blog, update our website regularly and much more.

I start my day by checking all the social media platforms for messages and recent activity. It’s important that anyone's questions on social media are answered quickly, because this shows that we value their message. It’s great to check all recent posts and to see how many views and engagements each post has, these vital analytics help me to see what kind of posts are doing well and what posts are doing not so well, so that I can continually improve the content of my posts.

When I first started, I didn’t really have any experience of answering calls for businesses, so when I found out that I would soon be answering the phones for all our business clients it was pretty nerve-wracking! I listened to how our receptionists, Shelly and Angela, answered calls and I needed to learn all about our clients so I knew what type of calls to expect and how to handle the calls. Shelly and Angela were supportive and I can’t thank them enough for helping me answer my first few calls. I quickly picked up all the information up and I was soon ready to handle my first call. There is a lot of work that goes on for just one phone call. The call needs to be logged so our customers can see how many calls they are getting and who from, and any messages taken on the call need to emailed or texted to each business.

Each week I write one blog post for Obsidian’s blog. I enjoy writing blog posts because it always allows me to learn something new about the topic of each blog post. The first job is to decide what I want the blog post to be about and to think who will be reading it? While I have some background knowledge of what I am writing about, there still needs to be a lot of research put into the content of blog posts to ensure that the information is correct and clearly explained. It is important to write creatively and to be relatable to the reader, that’s what I think makes a good blog post. Perhaps the most challenging part of writing blog posts is thinking of a good title to draw people in to read the blog post. If the content of the post is great but the title is not interesting, then it will be difficult to get people to even read my posts.

I'm looking forward to learning more about Email Marketing and Search Engine Optimisation as part of my apprenticeship. I want to build upon my skills so I can create even better content for Obsidian.