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Your Business Potential Achieved

Why Social Media is a powerful tool for small businesses

Social media is a great tool for small businesses, with many using social media to their advantage. But there are some businesses that are ignoring their social media platforms. Did you know that 91% of retail brands use two or more social media channels? There are so many different platforms out there such as Facebook, Twitter, Instagram, Pinterest and LinkedIn, where you can engage with potential customers and turn them into real customers.

Small businesses who use social media can increase their brand awareness and loyalty. By using social media, you can make it easier for customers to find and connect with you, and by connecting with customers on social media you can increase your customer retention. Posting high quality, authoritative content, with a strong, visible brand presence can be a fantastic way of engaging with customers.

Perhaps one of the biggest benefits of using social media, by connecting with your customers, is that you can increase your website traffic. If your website is linked to your social media this is an easy way for customers to find your website and drive sales. Social media can also improve your Google search ranking. By posting useful articles, helpful tips, open enquiries and general discussion ideas you will be able to organically grow your followers and engage directly with your customers. This organic growth is key to getting your ranking higher. Converse, engage and grow your following. Consistency is vital. Social media gives your business a voice online and it is important to use it to build and retain your followers.

Social media is a useful tool in learning from your customers. You can gain a true insight into what customers want and expect by following customers on their social media. What are your customers buying? What kind of posts do your customers like and share? From this you can adjust your marketing strategy to suit you.

You can use social media to run targeted ads to promote your business with ease. Facebook and Twitter both provide tools to promote advertisements so you can reach the right audience. If you decide to run a Facebook advert you can choose who you want to target based on location, demographics and interests. Utilising this useful tool, you can create targeted adverts, enabling you to reach your target audience. You can track the real time impact of these adverts using analytics. And don't worry...these promoted adverts are much more affordable than you might think and you can set budgets so you don't overspend!

Another great way of advertising on social media without using promoted ads is using competitions. By creating a competition for a desirable product such as a free months’ subscription for a service, you can get customers to like and share your page for free! This means that customers will share your post with their friends/connections which means more people will see your page and posts increasing your reach and brand awareness.

Having an online presence means that you can provide memorable customer experiences. In a growing online world, your customers expect you to be on social media and increasing numbers of customers are heading to social media for customer service. Customers expect fast response times on social media, so your social media profiles should be monitored regularly.

Social media allows you to keep ahead of the competition. If you aren't on social media and your competitors are, then think of how many potential customers you could have lost. Create fresh, interesting content using videos and photos and above all, get online and start engaging.

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