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Erin Davies

Erin Davies

5 Tools That Will Help Your Business Grow On Social Media

Having your business in the public eye can be quite daunting at times, especially if you aren’t presenting your business in the way that you’d like to. Consumers are discovering brands and businesses more and more frequently through their social media channels, learning how to manage these for your business, can really optimise their use. 

Whether you’re new to Digital Marketing or you are a Veteran, these tools could help your business thrive on Social Media. 

Post Scheduling Applications 

In an ideal world, every business would have a point of contact 24/7, uploading content and dealing with enquiries. However, for the most part, this is unlikely to be the situation for most companies. 

But don’t fret! With post scheduling applications you can create the illusion that there is someone there posting content. 

Post scheduling relies on you (or your Marketing Team) creating content in advance, which you can then schedule to be sent out whenever you want, with whatever caption, link, picture or video that you’d like. 

Later, Tweetdeck and Hubspot make scheduling posts really simple. 

Auto Reply

A lot of business use an auto reply for the messages that they receive on social media. These messages can be tailored to your business. 

‘Thank You for your message! We aim to answer all enquires within 30 minutes, 
Many Thanks, 
The Obsidian Offices Team’  

Or 

‘Thank you for your message! Unfortunately, we aren’t back in to the office until Monday, we will answer your enquiry as soon as we can. In the meantime, for more information about our services, visit our website: 

www.obsidianoffices.net 

Many Thanks, 
The Obsidian Offices Team‘ 

Auto reply messages ensure your customers that you are acknowledging their enquiry, which helps to build your customers trust in you. 

Link Shortening

When creating a post its a good idea to include an external link, either to the services on your website or to the blog that you’re sharing. This helps to convert your social media audience into customers. However, links tend to be quite long, which don’t go down well on social media post, especially when there’s a character count. 

Applications like Bitly are a perfect solution, they shorten your links so that there is more room for your amazing content on your social media posts. 

Free to Use Images

Social Media posts are more likely to be noticed when they’re accompanied by either a photo or videos because they become more visually appealing to the audience. 

A lot of businesses, especially small or independent ones, don’t have the time and resources to take high quality photos for every day posts. This is where applications such as Unsplash, Pixabay and Librestock come in handy. 

These applications give to access to royalty free images that you can use for your social media sites. 

Infographic Creating Applications

For the most part, using royalty free images are just fine, however, sometimes they’re not enough. When you want to send a specific message across to your audience it might be best to create an infographic. 

Infographics are useful in so many ways, they’re good way add more information to your post in a way that is specifically tailored to your business. 

Online applications like Canva and Pablo are a great resource to help you create your own.

See These Tools in Action

Here at Obsidian Offices we use all the tools mentioned above when we’re posting on social media, that’s how we know they work very well! 

To see them at work, check out our Social Media Pages: 

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Mission Statement

To become the most service focused Business Centre in the North West we use our skill sets to provide tailored, client focused solutions in a timely manner by investing in our team and clients.  Using continuous feedback we ensure a dependable, customer orientated working environment.  As a team we strive to exceed client expectation through our first class customer service and flexible business solutions.

Vision Statement

At Obsidian Offices, our vision is to be a serviced focused Business Centre with flexible solutions. This enables businesses to reach their full potential by utilising our dependable, client orientated and professional environment.

Obsidian Offices, Chantry Court, Chester, CH1 4QN
Email: enquiries@obsidiangroup.net
Tel: 01244 394 200 Fax: 01244 458 030

Obsidian Offices in the trading name of Jazapax Limited which is registered in England and Wales (791759) Registered Office: Obsidian Offices, Chantry Court, Chester, CH1 4QN