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Here’s 3 Things You Should Consider If You’re Thinking of Starting Your Own Business
Starting up your own business is no easy task, there’s all the paperwork that needs to be completed and if you’re serious about setting up your own business then you should do plenty of market research beforehand to find out more about the market you’ll be operating in. Here are 3 things you should consider if you’re thinking of starting up your own business (or if you currently run a startup business) that can help you get on the road to success.
Having a Professional Business Address.
When starting up your business from your own home you might be tempted to use your home address or a PO Box as your listed address on your website, but you shouldn’t. Using a home address can be tricky for several reasons, including personal security concerns. A home address or PO box probably won’t inspire any confidence in potential customers and can come across as unprofessional. The worst thing you can do is not list any address at all on your website, if customers don’t know where you’re located then they are unlikely to trust you.
A business address service allows you a high profile, reputed address, at the fraction of the cost of renting or buying an office. Your own personal assistant is there to receive your mail on your behalf leaving you available to focus on the more important aspects of running a business. You will be notified when post is delivered and you can have the contents of your mail scanned to a drop box or email address or post can be forwarded on to your home address, depending on your needs.
We all know that having a website is important but you shouldn’t underestimate the importance of marketing on multiple platforms such as Facebook, Twitter and LinkedIn. By using multiple social networking platforms, you can increase your brand awareness and use posts to drive targeted traffic to your website. It also makes it easier for customers to contact you, as customers are increasingly turning to social media for customer service.
If you find that you’re too busy to keep your social media profiles active with new content, then tools such as Hootsuite can help you to schedule posts automatically which is handy if you’re regularly in meetings or if you’re travelling a lot.
Customer Relationship Management Systems.
Customer Relationship Management (CRM) systems have traditionally catered towards large businesses to help them keep track of their customers on a day to day basis, however, keeping track of incoming leads and new customers can be difficult for many small businesses and this can quickly become overwhelming in busy trading periods.
CRM tools such as Salesforce and Hub Spot allow you to keep all your customer records in one place, where you can assign tasks to yourself or other team members. You can use CRM systems for both sales and customer service. You can even integrate your emails into the CRM system to make it easier to track your interactions with customers.
If you’re interested in starting up your own business, find out more here