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

How To: Create a Branded Template using MailChimp

MailChimp is an application that allows you to create email marketing campaigns to send out to your mailing lists. It provides you with everything you need to enable you to create the campaign that really showcases your business. They have pre-set templates available to use, as well as an option to start from scratch and code your own.

With all this said, MailChimp is still quite difficult to understand, especially if you haven’t use an email marketing application before. So here are a few ways that I use MailChimp:

Once you have created a mail chimp account and you have logged on you will have landed on the home page, which displays a personalised welcoming message from MailChimp. From there you can press on the templates section of MailChimp.

If you would like to use one of the templates provided by MailChimp then that’s what they are there for. But if you know that you want to create an overall branded aspect for all your campaigns you can create your own template. To make your own customised template you can either code your own or you can modify one of MailChimp’s existing templates.

I recommend modifying one of MailChimp’s templates because coding can be a difficult and time consuming - especially if you don't know how to or you are a beginner.  Here is how i did it:

  1. Select the style of marketing campaign that you would like to customise; Columns, Straight or 1:2:1
  2. Change the section colours on your email marketing campaign to colours of your choice; Pre-Header & Header, Body & Columns and Footer 
  3. Add the appropriate dividers where you see fit 
  4. Change the ‘divider’ colour to a colour of your choice 
  5. Put your business contact details into a text box in the footer of your template
  6. Hyperlink any email address within that section to send an email when pressed
  7. Add a subject that is easily identifiable of being sent from this MailChimp email
  8. Add the necessary social media icons for your business
  9. Rearrange the icons in the order that works for your business
  10. Add the links to the icons to your social media pages and website
  11. Change font across the page to an appropriate font for your business
  12. Add your company logo to the page so that the campaign is easily recognised
  13. Add any further changes that you think are necessary
  14. Save your template as the name that it was originally but with you company name – Eg. 1:2:1 Obsidian Offices
  15. Do this for other template styles that you think you’ll use – this speeds up the campaign making process
  16. Now you can create campaigns that are full branded and consistent

 

How To: Create a Branded Template using MailChimp