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

Marketing Review Series: MailChimp

A lot of businesses, small and large, send marketing campaigns to their clients/subscribers, but what application could help a business do that? Here at Obsidian Offices we use MailChimp for all our marketing emails such as; newsletters, invitations, important news and updates and many more.

MailChimp is a platform in which you can build marketing list, create email marketing campaigns, create landing pages and then send them out. It also has built in analytics that track individual campaigns, landing pages and lists.

Reasons I Love MailChimp

  • Everything you need to create an email marketing campaign is in one place
  • It’s easy to track the analytics of your campaigns
  • Segmenting lists is straight forward
  • Pop-up forms are easily imbedded into websites
  • They offer a double opt-in feature for mailing lists
  • MailChimp is easily integratable with other applications (eg. Microsoft Teams)
  • There is a help section with loads of resources if you get stuck
  • MailChimp offer free templates for campaigns.
  • There are different packages – one of which is FREE.

Reasons I Don’t Love MailChimp

  • It takes a lot of trail and error before you find a way that works for you especially if you’re a small or independent business.
  • Coding campaigns is difficult - you need to have had experience in coding to create a campaign in this way.(however, this isn’t the only way to create a campaign)
  • Creating a campaign takes a vast amount of time to get all your content on and everything styled in the way you want it.
  • When creating a landing page there can be some confusion about if you need to create a page on your website or on MailChimp itself.
  • Although they have a ‘Help’ feature, when you start a project you don’t get many instructions - this could be a problem if you have more than one person using your MailChimp account

My Opinion

I really like MailChimp and I think that it’s a fantastic application for sending out email marketing campaigns out. I would recommend that small businesses should try out the free account because I feel like you get more than enough features to enable you to create and send amazing content.

The only thing I would say to anyone who is considering using MailChimp is that you should do your research before hand on how to create, edit and send out campaigns and how to do it in a way that saves you time.

What I found easiest for me was to decide the style of the campaigns to fit in with our branding. This included the background colours, logos and text styles. Once I figured this out, I had a look at the templates that MailChimp had to offer and I edited them to fit my needs. This will save time in the future and the branding will be uniformed. Now whenever I want to send out a campaign I don’t need to worry about styling as much and I can just focus on my content, which saves me a lot of time. If you want to see how I style and save my email marketing templates, then have a look at this video - How To: Create a Branded Template using MailChimp

If you would like to see email marketing campaigns made using MailChimp in action, then feel free to subscribe to out mailing list so you can receive news and updates from us. (including notifications about more blogs – just like this one)

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