These are just a handful of the courses and learning activities that I have done so far with my apprenticeship and I can already say, only a fraction into my 15-month apprenticeship, that I have learnt so much. My knowledge and understanding of Digital Marketing have improved immensely compared to what I knew when I started. 

At the beginning of my apprenticeship, studying is weird because it’s different to anything I’ve ever done before, it has a different set up and it is about a topic that isn’t taught in school. After I learned the basics of what Digital Marketing is, my work became so much clearer because I had a greater understanding of what was required of me. 

With each week comes new learning possibilities and with each piece of information learnt I can feel my work improving and it’s a good feeling to know in real time that the time and effort that you’re putting in drives results. 

A lot of being an apprentice is learning and developing skills that will hopefully mould the career that you’re going to have in the future, but apart from that, it’s being able to do those things in a working environment and surrounded by people in the same industry as you. The skills that you get from being an apprentice aren’t just the ones that you learn from the courses that you take, they’re the life skills, industry tips and outlooks on working life, those to me are just as important.