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

If You’re Not Using Google My Business Yet - Here’s Why You Should

Google My Business listings aren’t new, in fact, they’ve been around for a few years now. But many Small Businesses still aren’t taking advantage of this incredibly useful directory feature. Google My Business makes it easier for potential customers to find you online and best of all, it’s completely free to use.

That’s great, but what is a Google My Business listing?

A GMB listing appears on the right-hand side of the search page when you search for a business or specific keyword on Google. For example, if you search for ‘Obsidian Offices’ you will find the general search results on the left-hand side on the page, along with the Google My Business feature on the right of the page. It displays useful information such as your business name, address, opening hours, telephone numbers and customer reviews. It allows customers to easily find you using the directions feature on Google Maps and enables them to contact you with ease. In a world where the internet is accessed through mobile devices more and more, Google My Business allows users to call you at the touch of a button. Customers can also leave you a review and a star rating based on their experiences using your services.

Google My Business gives you useful insights into traffic statistics such as views, clicks and actions taken (e.g. when users called you or asked for directions). This can help you to understand how users are finding your business online.

Setting Up
Get started with your listing by signing up (link) with Google My Business. From here you’ll need to enter a physical address if your business has one. If your business is online, you’ll create a brand page without an address. Next, you’ll need to verify your business by postcard or phone. It is important that your business is verified otherwise none of the information you enter will appear online.

Next you will need to enter business information including a short business summary, a phone number, website address and business category. There are hundreds of business categories to choose from and you can select more than one category if your business provides a variety of products or services. It is vital that you choose the correct category as google makes suggestions to users based on the information you provide. If you enter the wrong category, it’s not likely your business will show up in recommendations or search results.

You’ll also be able to add pictures and virtual tours to your listing. When adding photos, you’ll want to use professionally taken photos that are high quality, so that it gives customers a great first impression of your business. You might want to use your logo as your primary picture so that it provides a strong brand identity.

The signing up process is relatively quick and shouldn’t take much more than an hour if you have all the information required on hand.

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